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    Discover business opportunities with iTrend Analytics Premium - world's easiest analytics and data actions for the business user. Request your sample reports today!
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    Review and prioritize recommended data-driven actions.
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    Experience with iTrend

    Implement - and measure #data, #opinion, and #emotion in real time.

About us

iTrend's modular Data Discovery and Analytics platform is designed to make you aware of everything that's happening around your industry, company, product, or brand. From customer experiences to competitive intelligence - it will produce specific action items from data, which you can then use to generate leads, run effective marketing campaigns, or expand your media coverage.

Human data

We process millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them.

Device data

We analyze mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools - so you can understand consumer behavior.

Cognitive computing

Our platform is designed to learn and interact naturally with people, extending what either humans or machine could do on their own. You make it smarter by using it!

professional services

See how data analytics can help you get press coverage, understand the consumer, expand into new markets, and discover new revenue streams.

Data Strategy

We will work with you to determine what types of data you can leverage in your marketing, sales, technology, or operations - and help you decide which tools to use (we know competitors' tools, not just ours).


We will teach you how to configure iTrend analytics and related tools, run reports, present data effectively, extract actionable insights - to get the business results you need. No data science skills required.

Industry Research

We can quickly produce strategic insight and analysis on a given industry, company, product, or service - to help you make better decisions, faster.

Managed Services

We offer flexible retainer options that give you access to iTrend data experts on-demand. Whether you need help with a specific product, or want to outsource your day-to-day data handling to us - we can help!

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"I never guess. It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts."

Sherlock Holmes (A Scandal in Bohemia)

latest company news

IBM + iTrend

How iTrend and Watson help manage online reputations

Michael Alatortsev, iTrend’s founder, explains. “We’ve built a platform that can ingest and process all kinds of data from social media, blogs, search trends, news, photos and videos. It can process images and what’s in them. Right now, we are the only company in the world that can discover and index every single live stream that’s being created in the world across all of the popular platforms.” Before beginning its analysis, iTrend gets to know the customer and its goals, tailoring services to each customer’s specific needs; for example, increasing sales, improving customer service or entering a new market. Using this information as a starting point, the platform uses the IBM Watson solution’s cognitive capabilities to develop a comprehensive understanding of the customer.

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Live Streaming is Changing How Journalists Measure Video

Michael Alatortsev, founder and CEO of iTrend, said he is hoping to quickly get beyond the “vanity metrics” currently associated with streaming media. “Most companies and traditional CEOs use a very one-dimensional platform which they call analytics, which is just views and clicks with no explanation about the patterns,” Alatortsev said. With iTrend, Alatortsev created a platform that indexes every livemedia stream that is available to the public, such as Meerkat, YouNow, Periscope and Twitch. Then, iTrend uses analytics to discover what kind of influencers and content are relevant to a particular target audience. “Kim Kardashian or Justin Bieber may be big influencers in a lot of people’s mind, but it really depends on the subject,” he said. “Our influencer index is very context aware.”

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CNN Money

Being blocked by Marc Andreessen is the new cool

CNNMoney asked data analyst Michael Alatortsev, head of iTrend, to look at the accounts that have apparently been blocked. Alatortsev created the "people blocked by @pmarca" list and is one of those people himself. "There's no obvious pattern. He does not discriminate," Alatortsev said. "It's all over the place." Many are tech journalists and writers with a lot of followers. There are investors, startup founders and entrepreneurs, people who work at large tech companies including Microsoft and Twitter, and people who have vague bios and are fairly inactive on Twitter.

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iTrend is integrating with IBM Watson

IBM Watson is a cognitive computing system that uses machine learning and natural language processing to draw conclusions from data in a manner that is similar to the way humans think. iTrend is making these capabilities accessible to the business user via its new analytics platform.


If Periscope Won’t Fix Its Discovery Problem, These Other Sites Will Do It For Them

The early discovery sites are built largely as side-hustles for companies that are already scrubbing Periscope’s data anyway for analysis. One of these is Sympl, a new site from iTrend, a search engine for Periscope, Meerkat—Periscope’s number one rival—and YouNow, which is like a desktop-compatible Twitch.tv for watching teens sleep and sing to each other.

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Partners & Customers

We will research your product, brand, competition - and will show you what you can achieve with data analysis.

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