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    Discover data with iTrend Analytics Premium powered by IBM Watson - world's easiest analytics for the business user. Join our Early Access Program today!
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    Review and prioritize recommended data-driven actions.
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    Experience with iTrend

    Implement - and measure #data, #opinion, and #emotion in real time.

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About us

iTrend's modular Data Discovery and Analytics platform is designed to make you aware of everything that's happening around your industry, company, product, or brand. From customer experiences to competitive intelligence - it will produce specific action items from data, which you can then use to generate leads, run effective marketing campaigns, or expand your media coverage.

iTrend is an official IBM Watson Ecosystem Partner, providing access to Watson's cognitive capabilities as part of iTrend Analytics Premium. No data science degree required!

Human data

We process millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them.

Device data

We analyze mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools - so you can understand consumer behavior.

Cognitive computing

Our platform is designed to learn and interact naturally with people, extending what either humans or machine could do on their own. You make it smarter by using it!

Comparing iTrend Analytics editions

$ 49 /month
for individuals
doing research projects
  • Basic Analytics
  • Self-service
  • Up to 1.5M data objects
  • Sources: Twitter, news
  • Workspace: individual
$ 129 /month for growing startups
monitoring market and competition
  • Basic Analytics
  • Self-service
  • Up to 3M data objects
  • Sources: Twitter, news
  • Workspace: individual

professional services

See how data analytics can help you get press coverage, understand the consumer, expand into new markets, and discover new revenue streams.

Data Strategy

We will work with you to determine what types of data you can leverage in your marketing, sales, technology, or operations - and help you decide which tools to use (we know competitors' tools, not just ours).


We will teach you how to configure iTrend analytics and related tools, run reports, present data effectively, extract actionable insights - to get the business results you need. No data science skills required.

Industry Research

We can quickly produce strategic insight and analysis on a given industry, company, product, or service - to help you make better decisions, faster.

Managed Services

We offer flexible retainer options that give you access to iTrend data experts on-demand. Whether you need help with a specific product, or want to outsource your day-to-day data handling to us - we can help!

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"I never guess. It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts."

Sherlock Holmes (A Scandal in Bohemia)

latest company news

iTrend is partnering with IBM Watson

IBM Watson is a cognitive computing system that uses machine learning and natural language processing to draw conclusions from data in a manner that is similar to the way humans think. iTrend is making these capabilities accessible to the business user via its new analytics platform.


If Periscope Won’t Fix Its Discovery Problem, These Other Sites Will Do It For Them

The early discovery sites are built largely as side-hustles for companies that are already scrubbing Periscope’s data anyway for analysis. One of these is Sympl, a new site from iTrend, a search engine for Periscope, Meerkat—Periscope’s number one rival—and YouNow, which is like a desktop-compatible Twitch.tv for watching teens sleep and sing to each other.

Read full article

Partners & Customers

We work with students, startups, researchers, global brands.

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