Define topics that interest you. These can be the names of a specific product or brand, or a general concept, such as 'travel'.
If you also specify your business objectives (market analysis, sales, competitive intelligence), iTrend can start generating actionable recommendations immediately.
2
iTrend collects data
Time to 1st report: 30..60 min
Incremental updates: instant
iTrend will collect, process, and rank all current data, including up to 7 days of historical data.
Once the initial data set is collected, iTrend will automatically generate an initial set of reports.
After that, the insights will be updated automatically to always include current data.
3
iTrend generates insights
Reports will show you where the relevant conversations occur, where the people are (location, technology, platform),
what type of content is being shared and how, and which sub-topics are trending.
4
iTrend suggests data actions
You will see specific recommendations related to Marketing (current engagement opportunities),
Product (user feedback, feature requests),
Customer Relations (people having difficulty with the product or service, customers having issues
with your competitors, potential leads), and more.
“iTrend helped Starwood’s digital analytics team understand the Voice of Customer and guests’
online behavior. Their use of IBM Watson technology takes text analytics to the next level,
pulling valuable insights from social media conversations.”
“I trust iTrend to consistently deliver intelligent insights into relevant and insightful areas of the social media world.
I not only use iTrend for my own social analytics, but our company, Thulium, uses iTrend to deliver reports and insights
to our clients who are consistently amazed at the depth of analytics iTrend delivers. I simply cannot do what I do best with
social media analytics without iTrend to support my efforts.”
“In our experience, iTrend was an incredible partner to work with as the most flexible and open-minded partner who was able to work quickly
and creatively to solve our individual needs. Their combination of leveraging technology and cultivating partnerships helped create a
tremendous asset in driving tangible insights.”
“iTrend presents the data through clear visuals, dashboards and heatmaps that make it easy for business users without hardcore data skills
to figure out where competitors are gaining traction, where their social influence is coming from, what people like and hate about their products and more.”
“iTrend helps us understand the global response to one issue, in our case, Ebola.
As a person who monitors and analyses news, iTrend gives me a sense of global awareness on the issue.
I could have a brief idea about global media response, and compare it with Indonesian media response.”
“Once you have specified what to monitor, the tool automatically tracks, analyzes and summarizes potentially millions of conversations from
multiple sources in the form of a customizable dashboard view of the data. This sort of real-time, quantifiable information is producing
more relevant programs, products and experiences for customers while enabling businesses to gain greater returns on their investments.”
“My experience with iTrend have been really great and intuitive to use. Even greater have been the experience with the iTrend team working very
agile, collaborative and pro-active presenting new ideas and opportunities.”
Complete Data AwarenessHear every voice
Identify all relevant conversations, even when your topic is mentioned indirectly.
Noise ReductionIdentify significant events
Separate real authentic human interactions from spam and data manipulation. Ranking and filtering options for any scenario.
Data ActionGet items you can act on
iTrend will automatically extract most valuable, important, or urgent items in each category - from Marketing to Customer Relations.
It can email them to you, or send to your CRM, Slack, Trello, etc.
Our products
Custom plans and data integrations are also available
We will perform a complete digital audit of your brand online (social, news, blogs), consumer base, industry,
competition - and identify specific opportunities you can act on.
Deep Content Analysis
Analyze most engaging, interesting, or controversial user-generated content related to your brand: photos,
videos, live streams.
Predictive Modeling
Analyze historical data and build predictive models for consumer behaviors, content popularity, financial results,
and PR events.
