February 15, 2017
iTrend uses Watson APIs to help clients understand business trends
Although some of iTrend’s clients use the tool to improve their bottom lines or reduce costs, others use the insights to better identify and understand both new and existing markets. “If you’re a marketer, iTrend will give you a list of very interesting engagement opportunities that exist for you, literally within the same day,” says Michael Alatortsev, iTrend’s founder. He estimates that 80 percent of the information iTrend delivers to customers is actionable, which is much higher than the industry average.
The ability to explore huge volumes of unstructured data as it’s being created sets iTrend apart from the competition, says Alatortsev. With Watson, iTrend can analyze 20 – 50 times more data than its competition by incorporating both live streaming video and indirect social media mentions into its algorithms.
December 1, 2016
How iTrend and Watson help manage online reputations
Before beginning its analysis, iTrend gets to know the customer and its goals, tailoring services to each customer’s specific needs; for example, increasing sales, improving customer service or entering a new market. Using this information as a starting point, the platform uses the IBM Watson solution’s cognitive capabilities to develop a comprehensive understanding of the customer.
January 5, 2016
Live Streaming is Changing How Journalists Measure Video
Michael Alatortsev, founder and CEO of iTrend, said he is hoping to quickly get beyond the “vanity metrics” currently associated with streaming media. “Most companies and traditional CEOs use a very one-dimensional platform which they call analytics, which is just views and clicks with no explanation about the patterns,” Alatortsev said.
December 23, 2015
Being blocked by Marc Andreessen is the new cool
CNNMoney asked data analyst Michael Alatortsev, head of iTrend, to look at the accounts that have apparently been blocked.
Alatortsev created the "people blocked by @pmarca" list and is one of those people himself. "There's no obvious pattern. He does not discriminate," Alatortsev said. "It's all over the place." Many are tech journalists and writers with a lot of followers. There are investors, startup founders and entrepreneurs, people who work at large tech companies including Microsoft and Twitter, and people who have vague bios and are fairly inactive on Twitter.
December 24, 2015
May 6, 2015
If Periscope Won't Fix Its Discovery Problem, These Other Sites Will Do It For Them
The early discovery sites are built largely as side-hustles for companies that are already scrubbing Periscope’s data anyway for analysis. One of these is Sympl, a new site from iTrend, a search engine for Periscope, Meerkat—Periscope’s number one rival—and YouNow, which is like a desktop-compatible Twitch.tv for watching teens sleep and sing to each other. All of these sites have closed API’s, so Stream, Sympl and Streamalong are scrubbing Twitter for public announcements—tweets with a link to a broadcast that go out when the streams begin.